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The Changing Enterprise Software Model
Yesterday, a panel of software leaders discussed the direction of the enterprise software model at the InformationWeek 500 conference. You can read about it here. The panelists agreed that the...
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What’s the Best Training for Software Sales?
How important is software sales training? And what type of course or other training resource is the best choice? Our question of the week over at Software Marketing Advisor is about recommended...
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Software Business Case Study: eMASON
I just read the case study on ISV eMASON on SoftwareCEO this week. It’s an interesting example of a software company that managed to triple their business in 2009, despite the slow economy and turmoil...
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Using Competitive Analysis to Lead Your Target Subsegment
How useful is competitive analysis? As Michele Linn points out in her latest post “Five Key Questions Your B2B Competitive Analysis Should Answer” in her Savvy B2B Marketing blog, sometimes competitive...
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